CHAPTER
I
INTRODUCTION
1.1 The
Background
In
globalization era, home industry is increasing, especially local products.
Everyone knows and likes Tofu, one kind of cheap and delicious food which is
sold everywhere. Tofu has been popular food of Indonesian society. The
popularity of Tofu is unlimited because not only its taste is good but also it
is easy to make and can be processed into various meals as well as the price is
cheap. Additionally, Tofu is one of food that has high protein and the quality
is equivalent to animal protein. Tofu is usually consumed by many people, both
children and adults.
As
we know that every city has famous local food, and so does Sumedang. Sumedang
has the most famous food, namely Tahu Sumedang. Tahu Sumedang is different from
the other tofu.
Tahu Sumedang is one of traditional food in Sumedang. Tahu Sumedang is rich in
protein because the basic material is from soybeans containing high protein.
Consuming protein is certainly very good for the growth of the body, especially
for children.
The inovation that I have of Tahu Sumedang is Tahu Kremes. Tahu Kremes has
special characteristics such as crispy and delicious and can be used as
souvenir from Sumedang. Everyone likes Tahu Sumedang very much beacause its
high nutritious and without preservative.
1.2 The
Purpose
In
running a bussiness, an entrepeneur has the purpose why she/he establishes the
bussiness. The followings are the purposes of our business:
1.
To increase local product
Time
after time, many local products are often overlooked. Therefore, we intend to
increase the exitance of local product in Sumedang, namely Tahu Sumedang.
2.
To share bussiness experience
This
bussiness has good prospects to be developed by many people. And then, if we
share this bussiness experience to others, Tahu Sumedang will be widely known
by many people.
3.
To improve market opportunities and
prospect
4.
To get high profit
Besides
our product can be known by many people, getting high profit is one of our
goals in increasing the progress of the bussines.
1.3.
Business Vision And Mission
A. Business
Vision
“Be
a competitive product in quality and quantity in the global market, do not
pollute the environment, and create a traditional concept.”
B. Business
Mission
·
To open market opportunity.
Even
though many competitors are range in the same business, but we work around with
the different innovation of the products that already exist. That with better
taste of the innovation, affordable price, and highly nutritious. We believe
that Tahu Sumedang is able to compete in the market.
·
To provide the best service to
consumers.
Service
is one of important aspects in increasing the quality of the business. We must
be better doing the excellent service to consumers.
·
To make Tahu Sumedang as the favorite
food.
We
will always increase the quality of our product that Tahu Sumedang can be
favorite food for many people.
·
To maintain the quality of the product
and environment.
Not
polluting the environment is one of our reference to make Tahu Sumedang be more
quality.
·
To maintain the purity of product.
With
maintaining the purity of our product, to become Tahu Sumedang has good taste.
CHAPTER
II
FEASIBILITY
STUDY
2.1
Specification of Product
Tahu
can be sold in Original Tahu Sumedang and Tahu Sumedang Kremes. Here is the
price of our product:
- Original Tahu Sumedang / Cup (4 pcs) Rp. 2.500,00
- Tahu Kremes / Cup (4 pcs) is Rp. 3.500,00
- Lontong is Rp. 500,00
- Sambal is Rp. 1.500,00
The price can be changeable according to market conditition. Tahu is usually
packed by using Bongsang and Cangkedong.
2.2
SWOT Analysis
Before
we do the business activities, we must pay attention to the problems and
threats which can disturb our business activities in the future and we have to
find the opportunity that is profitable to run our business. Therefore, we must
make business plan by using SWOT analysis. They are:
·
Strength
·
Weakness
·
Opportunity
·
Threat
By SWOT analysis, we can find the strength, weakness, opportunity, and threat
of the business that can increase our product.
Here is the SWOT Analysis of Tahu Sumedang:
A. STRENGTH
1.
Tahu Sumedang is the famous local
product.
Tahu
Sumedang has known by many people. It can be one of our strength that can be
able to increasing our business.
2.
High nutritious and rich of protein.
Being
made from high quality soybeans makes Tahu Sumedang highly nutritious and rich
of protein. It can be consumed by all people, such as children, tennagers, and
adults.
3.
Crispy and delicious
Because
Tahu Sumedang has different from appearance. It is crispy outside and soft
inside.
4.
Favorite food.
Because
the taste of Tahu Sumedang is different from another tofu, it makes our product
excellent as a favorite food.
5.
Affordable price.
Just
with Rp. 5.000,00 you can enjoy our product that has high taste.
6.
No preservative.
To
maintain the purity of our product, in the production of Tahu Sumedang we do
not used preservative. Because, preservative is not good for our health.
7.
Having a lot of marketing relation.
B. WEAKNESS
1.
Not lasting food.
Because
it is without preservative and has high water content, it makes our product not
durable.
2.
Easily cracked.
The
soft texture of tofu makes our product easily cracked if it is not maintained
properly.
C. OPPORTUNITY
1.
Easily to get.
Because
our product is sold everywhere, even at side streets along West Java road, it
makes it easy for consumers to buy Tahu Sumedang with affordable price.
2.
Not only as a main meal, but also a
snack and a sourvernir.
Many
people enjoy Tahu Sumedang as a snack. Moreover, you can make our product as a
souvernir from Sumedang.
3.
A lot of shops along the street.
There
are a lot of shops along the street that can increase the target of our
business.
4.
The culture of consumerist society.
D. THREAT
1.
A lot of competitors from other snack
products.
Because
of many competitors who sell the similiar product, it makes a threat for our
business.
2.
Expensive soybeans as the main material.
2.3 Marketing
Mix (4P Concept)
In
marketing, there are four basic elements of marketing activities. They are
called 4P; product, price, place, and promotion. To provide customer’s
satisfaction, the 4P Concept is necessary to be set up well by concerning what
customers need and want.
A.
Product
The
product is TAHU KREMES. It is from selected and high quality materials. Has a
delicous taste, and good for our health.
B.
Price
The
price of our product is very competitive and cheap, and it can be bought by
everyone. Original Tahu Sumedang / Cup is Rp. 5.000,00 contains 4 pcs
Original Tahu Sumedang, 2 pcs Lontong, and 1 pcs Sambal. Tahu
Kremes / Cup is Rp. 6.000,00contains 4 pcs Tahu Kremes, 2 pcs
Lontong, and 1 pcs Sambal.
C.
Place
Our
product can be found on bazaar in SMKN 2 Sumedang.
D.
Promotion
The
promotion is carried out by spreading brochures and personal selling.
CHAPTER
IV
CLOSING
4.1 Conclusion
Tahu Sumedang is one of traditional food in Sumedang. Our product is
different from the other tofu because Tahu Sumedang has different appearance,
it is crispy outside and soft inside. It can be consumed by all people because
it is made from soybeans containing high protein.
Based on the explanation, we can conclude that:
1.
The purpose of
our business is to promote local product and to increase society’s income.
2.
This business
has good prospect to be developed.
3.
The profit
percentage of my business is 37,6 %.
Source
:
